One of the greatest feats a marketer can pull off is altering how shoppers think and feel about a particular aspect of life—especially if the transformation involves positioning a product or service as a necessity. The strategy takes time and is more likely to work in some categories than others. But if done right, it’s far better at generating long-term sales than a funny tweet or sleek app.
Nearly two years into the pandemic, a shift of this sort is occurring within the cleaning industry.
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