Casper’s Dream Machine Makes the Case for Rest and Wellness

The mattress maker uses animation, stop-motion shots and soothing narration in its latest ad 


Casper, the DTC mattress and bedding maker, is known as much for its fun and quirky campaigns as it is for disrupting the category when it first came onto the scene nearly a decade ago.

But the brand really wants to be known for what it claims it does best: Making innovative mattresses and bedding products that will enable better sleep, which it touts as the primary pillar of wellness, and which it hopes will bring its users “more creativity, productivity, physical energy, less anxiety and an overall happier day.” 

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