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Budweiser is once again tapping Dwyane Wade to promote its zero-alcohol beer through a new set of physical and digital collectibles in AB InBev’s latest experiment with branded nonfungible tokens (NFTs).
The former Miami Heat star’s likeness appears on virtual tokens as well as specially designed cans and other physical merchandise as part of the limited-run collection. The NFTs will also grant their buyers certain tiers of rewards, ranging from a virtual Wade jersey in a metaverse platform to an autographed beer can to an in-person experience with Wade.