Budweiser Launches Dwyane Wade NFTs to Promote Its Non-Alcoholic Beer

The partnership marks AB InBev's latest foray into digital collectibles

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40% on your pass now! .

Budweiser is once again tapping Dwyane Wade to promote its zero-alcohol beer through a new set of physical and digital collectibles in AB InBev’s latest experiment with branded nonfungible tokens (NFTs).

Enjoying your content. You Have 1 Free Article Left.

Register to continue reading!