There's No Better Time for Brands to Bet on Augmented Reality

The way we shop is changing, and brands that don't keep up will miss out on demand generation

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Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Kathleen Gambarelli, global head of product marketing for performance solutions, demonstrates two key ways that AR technology can instill confidence and inspiration in consumers—and the brands trying it out.

From the groceries in our fridge to the shoes on our feet, shopping is a significant part of our everyday lives—and as technology advances and consumer needs change, so does the way we buy everything.

While

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