Best Buy Expands Its Ad Business With Revamped In-House Media Unit

The retailer looks to leverage its relationship with customers and growing first-party data

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Best Buy’s sales have ballooned in the past year as people spend more on technology and consumer electronics. Now, the retailer is placing a bigger bet on another revenue stream: advertising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...