Best Buy Expands Its Ad Business With Revamped In-House Media Unit

The retailer looks to leverage its relationship with customers and growing first-party data

Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.

Best Buy’s sales have ballooned in the past year as people spend more on technology and consumer electronics. Now, the retailer is placing a bigger bet on another revenue stream: advertising.

The company is debuting Best Buy Ads, an updated version of its in-house media business that offers more services and wider reach for brands looking to connect with shoppers.

“Best Buy’s relevance, customer relationship and first-party data have grown along with customers’ technology needs and our ability to meet those needs,” Best Buy CEO Corie Barry told analysts during a November earnings call.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in