Granola Doesn't Mean Boring: Kellogg's Bear Naked Blazes Trails for Nude Hiking

The brand champions those who want to be really free in nature

For nature lovers, there’s nothing more liberating than venturing into the great outdoors. But some people like to get even closer to nature—with not even clothes between them and the open air. 

Naked hiking is a pastime enjoyed by an underground community, though the rules surrounding it can be confusing. On National Nude Day (July 14), Kellogg’s granola brand Bear Naked is standing up for those who want to bare it all outside.

Bear Naked has partnered with Outside Magazine and its travel app Gaia GPS to highlight the U.S.

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