AR Is the Secret Weapon Retailers Need This Holiday Season

When consumers are mindlessly scrolling, turn content into commerce

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Editor’s note: This column is part of a series with Snap on augmented reality. Below, Sharon Silverstein, head of U.S. verticals, outlines the competitive advantages of AR when competing for consumer attention amid shrinking holiday budgets.

All across the globe, the holidays are an important season for so many people for so many reasons. But for retailers, it is make or break. And this year is no exception.

We’ve all read the reports and seen the headlines—the economy has shoppers cutting back, and retailers should expect to feel the pinch.

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