Amazon Taught Us We Can Have Anything in a Few Hours. Coronavirus Is Changing That

Supply chain strain is extending delivery beyond 1-day promise


Amazon has grown to dominate ecommerce in part by whittling its delivery windows down to unprecedented timeframes. As a result, 150 million Prime members have extraordinarily high expectations not only for what they can order, but how quickly it will arrive.

Ecommerce intelligence firm Marketplace Pulse estimates that Amazon typically saw more than 10 million orders per day before the coronavirus pandemic drove a “surge in demand from people relying on Amazon’s service during this stressful time,” according to the ecommerce giant.

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