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After starting as a one-day event, Amazon’s Prime Day grew to a 36-hour experience, then a 2-day ecommerce extravaganza. This year, Prime Day will again be a 48-hour flash sale beginning at 3 a.m. ET on July 12. Prime members in 20 countries, including the U.S., China, Italy and Mexico, can take part. And for the first time, shoppers in Poland and Sweden can too.