Amazon Adds a J.Crew Storefront, Stands to Gain More Than Just the Retailer

Retail company reverses its stance on the ecommerce platform

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J.Crew Mercantile, the label from the specialty retailer that is sold at outlets, is now available on Amazon, according to an announcement.

“We are focused on continually enhancing our assortment and innovating the shopping experience to enable fashion discovery and inspiration on Amazon,” Michelle Rothman, vp of Amazon Fashion, said in a statement.

While Amazon has historically struggled in fashion, it has made a push recently to rectify this shortcoming. That includes its Echo Look device, which dispenses fashion tips, and its Prime Wardrobe service, which allows U.S.



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