What Retailers Can Learn as Alibaba Wraps Its 11-Day Singles Day With $75 Billion in Sales

It's proof China has recovered from the pandemic, but shopping has forever changed

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In the past 11 years, Singles Day has become what Joe Tsai, executive vice chairman of Alibaba Group, called the most important shopping day in China. But, in 2020, it has taken on additional significance as an opportunity for brands to flourish after the pandemic—and to capitalize on consumer desire for so-called “revenge shopping.”

Last year, Alibaba set a record of $38.4 billion in sales in just 24 hours. This year, the numbers remained impressive with 498.2

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