Alibaba Hits $38.4 Billion on Singles Day 2019

The world’s biggest shopping day continues to crush records

Alibaba sold $1 billion in just one minute and eight seconds this year. Alibaba

It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion) during Singles Day 2019.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.