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Alibaba Hits $38.4 Billion on Singles Day 2019

The world’s biggest shopping day continues to crush records

Alibaba sold $1 billion in just one minute and eight seconds this year.Alibaba
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By Lisa Lacy

November 11, 2019

It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion) during Singles Day 2019.

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Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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