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About a year after debuting its first major ad campaign, Coca-Cola’s Aha sparkling water is back with a similar marketing effort. Just more of it.
In one commercial starring actors Maya Erskine and Anna Konkle, and another featuring Jenny Slate and Ben Schwartz, the comedic duos exchange quips while inserting the phrase “aha” into multiple different words. Examples include “Ahamazing” and “tahastebuds.”
Last year’s promotional push showcased actors Lauren Lapkus and Colton Dunn swapping lines with the same wordplay.
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