CPG & Grocery

Aha Sparkling Water Seeks to Maintain Momentum With New Ad Campaign

Although growing, the Coca-Cola brand remains behind rivals LaCroix and PepsiCo's Bubly

Actors Jenny Slate and Ben Schwartz appear in a new spot for Coca-Cola's Aha sparkling water.Coca-Cola
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By Paul Hiebert

April 18, 2022

About a year after debuting its first major ad campaign, Coca-Cola’s Aha sparkling water is back with a similar marketing effort. Just more of it.

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Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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