7 Strategies for Targeting Amazon Shoppers on Prime Day

Use these lessons from Hollywood classics to guide your marketing strategy

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Win at Prime Day with wisdom from Hollywood. Illustration: Trent Joaquin; Source: Amazon

During most of the year, a good rule of thumb for Amazon advertisers to target ads is using customer intent: previous search, browsing and purchase behavior.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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