3 Ways Legacy Retailers Are Finally Catching Up to Digital Transformation

From experts at Shoptalk

There's a renewed focus on what legacy retailers are doing this year. Getty Images

There’s change in the air in the retail industry, where executives are shifting their conversations away from discussing whatever marketing tactics these direct-to-consumer (DTC) companies employ to paying more attention to what the legacy retailers are doing—and if they’re in the midst of a digital transformation.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.