3 Ways Legacy Retailers Are Finally Catching Up to Digital Transformation
From experts at Shoptalk
There's a renewed focus on what legacy retailers are doing this year.
Getty Images
There’s change in the air in the retail industry, where executives are shifting their conversations away from discussing whatever marketing tactics these direct-to-consumer (DTC) companies employ to paying more attention to what the legacy retailers are doing—and if they’re in the midst of a digital transformation.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
