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For our fifth episode of Adweek Presents: The Way Forward, Adweek’s Lisa Granatstein, editor and svp of programming, dove into the world of restaurants and retail with the chief marketing officers of two leading brands: Chipotle’s Chris Brandt and Athleta’s Sheila Shekar Pollak.
Both of their industries have been profoundly impacted by shelter-in-place orders due to the coronavirus pandemic, requiring serious shifts in how—and where—their brands reach consumers.
Chipotle and Athleta have each moved toward more digital interaction with their customers as a result of social distancing requirements.