Why ‘Customer Centricity’ Must Be at the Heart of a Marketer’s Strategy

To achieve emotional connections, 'customer centricity,' explains Glen Hartman, head of Accenture Interactive, North America, should be at the heart of a marketer’s strategy.

Here’s a Look at Adweek’s First D.C. Event, Honoring Washington’s Rising Brand Stars

The District has become a hub of innovation and entrepreneurship.

Video: These Are the Latest Trends in Media Planning, and the Biggest Challenges

Adweek's 2018 MPOY judges tell us what the challenges are, and how best to face them down.

How Five Guys, a Brand Built on Customer Experience, Finally Warmed Up to Advertising

Marketing vp Molly Catalano reflects on the chain's massive growth and digital evolution.

How D.C. Became One of the Top Cities for Inclusive, Female-Driven Entrepreneurship

Washington's diverse startup scene is helping narrow venture capital's biggest gap.

Meet the 24 Rising Brand Stars Bringing a New Wave of Energy to Washington, D.C.

From innovative entrepreneurs to global influencers.

Nat Geo’s VR Helmet Sent Users Into Space While Keeping Their Feet on the Ground

McCann New York is Adweek's Gravity Award winner for creative innovation.

These 20 Cutting-Edge Campaigns Epitomized This Year’s Most Innovative Creative Advertising

Adweek's 2018 Project Isaac Awards honorees.

Video: Inside the Revamped Fox News Newsroom and Why ‘the Timing Was Perfect’ for a Change

Two years after serious internal challenges, the 'new' Fox News looks to the future in a 'state of the art' space.

Adweek’s 2018 Power List: 100 Cutting-Edge CEOs in Marketing, Media, Branding and Tech

This year, we're recognizing a mix of the industry’s top players.