11 Branded Content Masterminds Who Are Elevating the Art of Marketing

Using humor, insight and craft to create thought-provoking work

Karen X. Cheng of viral video agency Butterbar creates fun and irresistible clips for social.

Whether creating viral videos or bringing the potency of journalism to corporate content, each of the creators honored in this year’s Adweek Creative 100 has elevated the art of branding through passion, craft and seemingly limitless talent. Learn more about their stories and work below:

This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.