11 Branded Content Masterminds Who Are Elevating the Art of Marketing

Using humor, insight and craft to create thought-provoking work

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Whether creating viral videos or bringing the potency of journalism to corporate content, each of the creators honored in this year’s Adweek Creative 100 has elevated the art of branding through passion, craft and seemingly limitless talent. Learn more about their stories and work below:

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Karen X. Cheng
Founder, Butterbar

The force behind San Francisco-based viral video agency Butterbar (now known as Wafffle), Cheng has a habit of creating fun and irresistible clips optimized for social media—like this year’s ad featuring a

AW+

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This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.