11 Branded Content Masterminds Who Are Elevating the Art of Marketing

Using humor, insight and craft to create thought-provoking work

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Whether creating viral videos or bringing the potency of journalism to corporate content, each of the creators honored in this year’s Adweek Creative 100 has elevated the art of branding through passion, craft and seemingly limitless talent. Learn more about their stories and work below:

Karen X. Cheng
Founder, Butterbar

The force behind San Francisco-based viral video agency Butterbar (now known as Wafffle), Cheng has a habit of creating fun and irresistible clips optimized for social media—like this year’s ad featuring a

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.