Read about the latest trends in publisher marketing. Explore articles on publishing news featuring insights and analysis from our team of experts at Adweek.

A razor-sharp focus on media, advertising, technology and branding. Discover the publishers that are breaking news and faking news. Navigate the publishing industry's greatest challenges as the print/digital divide gets deeper and deeper.

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In the Hot and Heavy World of Romance Novels, Harlequin Is Rebranding to Stay Ahead

The latest updates come amid younger readers and the influence of TikTok.

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Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss

Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.

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Google Is Paying Publishers to Test an Unreleased Gen AI Platform

Google is paying a handful of news publishers to test gen AI products.

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The Economist Names Disney+ Executive As Its New President

The publisher has also appointed a new president of Economist Intelligence.

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Half of Top News Sites Blocked OpenAI’s Crawlers in 2023

Reuters Institute study looked at print, digital-native publishers and broadcasters across 10 countries.

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40 Years of Gay Times: CEO Tag Warner on Expanding Its Audience and Impact

CEO Tag Warner reflects on Gay Times' legacy and what's next.

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Bustle Digital Group Lays Off Fatherly Team, Part of Its Parenting Portfolio

The Fatherly staff cuts come after a challenging year for parent company BDG.

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OpenAI’s @ Integration Feature in ChatGPT Makes Its Store More Appealing to Publishers

OpenAI's ChatGPT Store has added integration features, making custom chatbots more appealing for publishers.

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Publishers Question Related Website Sets, Google’s Privacy Sandbox Solution for Cross-Site Tracking

Google Privacy Sandbox proposal Related Website Sets lets publishers track users across five domains.

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Exclusive: Recurrent Ventures Raised $300 Million. Where Did It Go?

Blackstone invested $300 million in Recurrent Ventures in 2022.

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No Long-Tail Publishers, CPMs or CPAs: What Digital Advertising Should Leave Behind in 2024

Metrics like CPA and CPM are less fit for a world without third-party cookies.

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G/O Media Hangs ‘For Sale’ Sign Across Its Portfolio

G/O Media is looking to sell its individual titles like The Onion and Gizmodo after failing to find a buyer for the whole group.

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Outlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse

Google's cookie deprecation and gen AI is upending the open web and search.

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Twitch Quietly Ends Partnerships With Rolling Stone, Complex, Vice

Twitch paid Vice, Complex and Rolling Stone to create content, but it has not renewed those deals.

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Page Six’s Video Studio Launch Separates It From the NY Post

Positioning the gossip title as a stand-alone brand is key to its future.