Influencer marketing—you can love or hate it, but you can't deny that it has become a significant force in marketing and advertising. Many brands have leveraged media influencers to significant effect, serving to engage their audience better and increase sales exponentially. Others have shied away from media influencers simply because they aren't sure how to find the right influencer for their goals. Marketing professionals experienced with media influencers, and those who wish to learn more, can benefit from Adweek's Media Influencers category. After all, social media is a large part of nearly everybody's life in one form or another. Read Adweek's Media Influencers content and learn how to make influencers work for you.

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12 Artists and Authors Who’ll Inspire, Enlighten and Occasionally Offend You

Meet the boldest voices on Adweek's Creative 100 for 2017.

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11 Celebrities and Influencers Raising the Bar for Creativity in 2017

Meet the multi-talented actors, directors, musicians and cultural icons honored in this year's Adweek Creative 100.

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How a Florida Teen Became Queen of Gen Z’s Favorite Video Platform—and a Top Brand Influencer

Baby Ariel, 16 and Musical.ly's biggest star, has 19.5 million fans on the platform and collaborates with brands like Coca Cola, Nordstrom, Burger King and Sour Patch Kids.

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Elisabeth Moss Says You Shouldn’t Binge Watch The Handmaid’s Tale

The actress also explains why she didn't appear in Season 2 of True Detective.

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Elisabeth Moss, Rob Lowe and Other TV Stars Reminisce About Their Most Memorable Ads

Excedrin, Pabst Blue Ribbon and AOL spots gave those actors an early boost—or took their careers to new heights.

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From YouTube Sensation to Star of Ocean’s 8, the Story Behind Awkwafina’s Rise to Stardom

Awkwafina shows how digital creators can expand their careers past the internet.

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Eric Stonestreet on Modern Family’s Future and Breaking His No-Hosting Rule for ‘The Toy Box’

After eight seasons on the hit sitcom, the actor is branching out, but he's not ready to move on quite yet.

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These 15 Political Power Players in Media Are Keeping It Real in the Age of Fake News

Tucker Carlson, Maggie Haberman and others in the media are breaking news and staying at the top of their game despite being constantly derided.

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Can CNN’s Van Jones Bridge America’s Rancorous Divide and Spark a Productive Political Conversation?

Yale Law graduate, longtime activist and The Messy Truth host discusses how the media is faring in tumultuous times.

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How Niche, the Twitter-Owned Influencer Network, Helps Its Creators Flourish

The company connects major brands with just the right people to make original, viral custom content.

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Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts

According to HelloSociety, micro-influencers often show more efficiency in marketing campaigns than people with millions of followers.

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Photos: Last Week’s Parties, Panels and More from SXSW to NYC

Rounding up last week's best photos, from the star-studded parties of SXSW to Adweek's Executive Lab sponsored by Nielsen.

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From Casper to Airbnb, Here Are the Brand Finalists for 2017’s Shorty Awards

The ninth annual awards show features social media standouts and will be livestreamed April 23.

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This Tool Allows You to Find Social Influencers Through Image Recognition

You can discover new social influencers by searching for similar images thanks to a new tool from Dovetale.