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Instead of scrolling through lists of influencers or key words, hoping to find the right fit for your brand’s marketing strategy, Dovetale has created a simplified search method powered by machine learning.
Dovetale, an influencer marketing platform with a set of tools that help brands and agencies “manage, measure and pay influencers for branded content,” is launching a recommendation engine in order to simplify how brands are currently searching for influencers.
Much like reverse-image-searching on Google, you can upload a photo into Dovetale’s system, set a range of parameters of influencer criteria, and see what influencers are posting similar images to determine if you’d like to work with them.