Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Instead of scrolling through lists of influencers or key words, hoping to find the right fit for your brand’s marketing strategy, Dovetale has created a simplified search method powered by machine learning.
Dovetale, an influencer marketing platform with a set of tools that help brands and agencies “manage, measure and pay influencers for branded content,” is launching a recommendation engine in order to simplify how brands are currently searching for influencers.
Much like reverse-image-searching on Google, you can upload a photo into Dovetale’s system, set a range of parameters of influencer criteria, and see what influencers are posting similar images to determine if you’d like to work with them.