How a Florida Teen Became Queen of Gen Z’s Favorite Video Platform—and a Top Brand Influencer

Meet 16-year-old Baby Ariel,'s biggest star

Baby Ariel—real name Ariel Martin—started using the app just two years ago. Payton Hartsell

If you haven’t heard of Baby Ariel, one of two things is probably true: You’re either legally allowed to vote, or you’ve never used, the hyperaddictive social media platform that counts more than 100 million users, or “musers,” many of them Gen Zers.

@adweekemma Emma Bazilian is Adweek's features editor.