How Niche, the Twitter-Owned Influencer Network, Helps Its Creators Flourish

And connects major brands with just the right people

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Niche, a community of content creators that was acquired by Twitter in 2015, has embraced a more multiplatform approach than other influencer network.

Influencers who have a presence on numerous platforms can join Niche, which was founded in 2013, to get connected with brands, and brands can search for just the right influencers to create custom content for them as part of their influencer marketing strategies.

Unlike some influencer agencies that focus mainly on YouTube creators and their subscriber counts, Niche embraces all platforms equally.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in