What Marketers Can Do to Improve YouTube's Major Diversity Problem Among Its Influencers

People of color make up just 14% of the top channels

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I was recently talking to a major brand about providing them with an influencer for a campaign it was developing. My company, Divergent Media, is, among many things, an influencer marketing agency that works exclusively with influencers of color to provide brands with targeted, diverse creators for their campaigns. That being said, the brand wanted the following for its campaign: An African-American mother, clear emphasis on motherhood and lifestyle via her Instagram content, U.S. based, 500,000 followers minimum.

Austin Null

I started going through the list of people I work with.



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