There are things happening in Canada that movers and shakers in the advertising industry will want to know about. From innovative campaigns to brand leaders taking bold strides, Canada’s ad scene has seen some major moments. Adweek’s Canada category presents this information so that industry professionals around the world can remain informed. Learn more about how worldwide events affect the country’s advertising industry and what Canadian brands are doing to adapt to changes in the marketplace.

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KFC Cooks Up a Recipe to Let Street Fighter Players Battle Colonel Sanders

By Samantha Nelson

KFC Canada and AOR Courage designed a particularly buff version of Chef Colonel Sanders for Street Fighter 6.

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Absolut Uses AI to Craft Cocktails Inspired by Canadian Neighborhoods

By Samantha Nelson

Concepts like "creativity" and "vintage" were turned into ingredients.

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Achievement Unlocked: How Chevrolet Is Gamifying Public Service

By Samantha Nelson

Canada's Good Deeds Cup encourages youth hockey players to give back to their communities.

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This Ukraine Fundraiser Asks Other Nations to Imagine War Coming to Them

By David Griner

The campaign was inspired by Zelenskyy's words to Canada's Parliament.

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How Rethink Conquered the Canadian Ad Scene

By David Griner

With one laser-focused goal, the independent agency grew revenue 45% while drawing global attention.