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The Stanley Cup is the top prize in hockey, but Chevrolet has crafted a trophy that’s just as big to reward young Canadian hockey players for doing community service.
The carmaker worked with experiential agency Momentum Worldwide on a campaign to promote the seventh annual Good Deeds Cup, which launches today. The team that does the most good deeds will receive $100,000 to donate to the charity of their choice and will have their name engraved on the cup.
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