They say you should manifest your dreams, no matter how audacious. So three years ago, Aaron Starkman and his leadership colleagues put theirs in writing. The goal was one any Canadian could appreciate: a hat trick.
Specifically, the creative chief and his fellow partners at independent agency Rethink aimed to win gold in three categories of Canadian magazine Strategy’s Agency of the Year honors. He wanted to claim the top spot in design, digital and overall Agency of the Year.
The first year, the shop came close, but fell short with two golds and a silver. The second year, two golds and a silver.
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