Zyman Hires White as Operations Chief

ATLANTA Lee White has joined the Zyman Group as chief operating officer, a newly created position, the agency said.

White will be responsible for all daily operations at the independent Atlanta shop, including finance, information technology and human resources.

Before joining Zyman, White was president and chief operating officer of CommerceQuest, a Tampa, Fla.-based information technology company. Prior to that, he was co-founder and managing director of AnswerThink, an IT firm in Miami.

“From a sustained growth perspective, Zyman Group is very much like the companies I helped run,” White said. “They are growing the right way, by leveraging their people and intellectual capital and making their clients’ success intertwined with their own.”

Sergio Zyman, former chief marketing officer at Coca-Cola, heads the Zyman Group. Inc. magazine named the shop one of the fastest-growing private companies in the nation this year.