Zyman Group Adds Pearson as CEO

ATLANTA Zyman Group, a marketing consultancy founded by former Coca-Cola chief marketing officer Sergio Zyman, has hired Timothy Pearson as chief executive officer, the company said.

Pearson, 51, will manage the daily operations of the Atlanta-based company. Zyman, who previously served as CEO, will retain his title as chairman and direct more of his attention to new business development and acquisitions.

“Tim and I are passionate,” Zyman said. “My role will continue to point out where and how traditional marketing is broken and Tim’s role will be to ensure we apply the right solutions to it.”

Previously, Pearson was vice chairman and global managing partner of marketing and communications for KPMG, one of the Big Four audit and tax firms. He was responsible for KPMG International’s global brand management and marketing for member firms in 717 cities in 148 countries. He also was managing partner of KPMG’s 1,800-person Montvale, N.J., national support office.

“Tim is absolutely the right person to help the world-class management team at Zyman Group accelerate their ability to capitalize on new opportunities in management and marketing strategy,” said Miles Nadal, chairman and CEO of MDC Partners. “The expanded capabilities of the Zyman Group will further enhance the expertise of the MDC Partners network.”

MDC Partners bought a controlling interest in Zyman Group last April. Zyman also maintains offices in Chicago and Mexico City.

Pearson is a graduate of DePauw University and serves on the university’s board of visitors. He also is on the advisory board of the Nobel Peace Center in Oslo, Norway, and is a member of the dean’s research society at Harvard University.