Zubi Wins GE Financial Business

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ATLANTA GE Financial Network today awarded its $2-3 million Hispanic advertising account to Zubi Advertising while Dieste Harmel & Partners picked up Latino duties for General Electric’s corporate account, sources said.

The selections follow a review in which Zubi in Coral Gables, Fla., and Omnicom-backed Dieste of Dallas competed against The Vidal Partnership in New York.

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