ZUBI, Dieste win GE hispanic work

Two shops have landed Hispanic accounts from GE following a review that included Dieste Harmel & Partners in Dallas; Zubi Advertising in Coral Gables, Fla.; and The Vidal Partnership in New York, sources said. Zubi will get the $2-3 million GE Financial Assurance account, and Omnicom-backed Dieste will handle GE’s corporate work, the client confirmed. Omnicom’s BBDO in New York is GE’s lead agency.