ZUBI, Dieste win GE hispanic work

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Two shops have landed Hispanic accounts from GE following a review that included Dieste Harmel & Partners in Dallas; Zubi Advertising in Coral Gables, Fla.; and The Vidal Partnership in New York, sources said. Zubi will get the $2-3 million GE Financial Assurance account, and Omnicom-backed Dieste will handle GE’s corporate work, the client confirmed.

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