Ziploc Teams With Tough Mudder to Create ‘Tough Mother’ Obstacle Course For Moms

Ads and events promote brand's new easy-open bags

Routine tasks can be taxing—even downright exhausting—especially for parents. So Energy BBDO's new campaign for Easy Open Tab Ziploc bags celebrates the small victories moms have each day. 

The new spots highlight the SC Johnson brand's partnership with Tough Mudder, a popular obstacle course competition. Deemed "Tough Mother," the brand's challenge asks mothers to quickly complete their typical daily tasks in a mom-style obstacle course with assistance from the new bags.  

"We are proud to partner with Ziploc brand this year to honor and recognize tough mothers around the country," vp of global partnerships for Tough Mudder Dan Weinberg said in a statement. "Already demonstrating strength, stamina and mental grit in their everyday lives, we invite tough mothers everywhere to push their limits even further at a Tough Mudder event this year." 

The brand already held its first Tough Mother challenge in Los Angeles at the end of March with actress Candace Cameron Bure, who is known for TV shows Full House and Dancing With the Stars. Tough Mother events are scheduled to take place in Atlanta, Chicago and New England in May and June.

For the 90-second spot below, Energy BBDO tapped influencer moms like Brittany NullsPatricia Azarcoya and Lauren Shaw to compete in the Tough Mother challenge. 

Creative Credits for Ziploc's "Tough Mother"

Agency: Energy BBDO

Client: SCJ/Ziploc

Title: Ziploc "Tough Mother"

Chief Creative Officer: Mark Taylor

Executive Creative Director/Writer: Mike Roe

CD/Art Director: Amy Ditchman

ACD/Writer: Dan McCormack

Executive Director of Content and Delivery: Brian Cooper

Head of Integrated Production: Rowley Samuel

Executive Producer: Melissa Barany

Senior Producer: Elena Robinson

Client Service Director: Stacie Boney

Digital Client Service Director: Josh Ehart

Senior Account Director: Nicole Guisto

Account Director: Rachel Levy

Senior Account Executive: Emmalee Anderson

Production Company: Honey Badger

Director: James Frost

Producer: Sam Khazaeni

Editor: Angelo Valencia, Beast

Graphics: Vitamin Pictures