Zimmerman Adds Retail Chain

CHICAGO Retail specialty shop Zimmerman Advertising has scored again in that space, adding hhgregg, a home appliance and consumer electronics store chain, to its roster.

The Indianapolis-based client has typically spent in excess of $25 million annually in measured media, mainly in the Southeast and Midwest, per Nielsen Monitor-Plus.

“Zimmerman offered us the right level of talent, not just for our advertising, but to activate our entire business,” says Dennis May, client president. “We liked the people [and] we respect the agency’s accomplishments with other retailers.”

Shop chairman Jordan Zimmerman added that the client’s business model “is a perfect fit for our ‘Brandtailing’ methods in the consumer electronics and appliance retail sector.”

Founded in 1955, the retailer has 80 stores in eight states, but in recent years has faced increased competition from mega-brands like Best Buy, Circuit City and Sears, as well as online firms.

The chain is in for even more of a dustup following last week’s launch of a national campaign by Arnold for RadioShack that introduces the tagline, “Do stuff.”

Zimmerman, an Omnicom Group-owned shop located in Fort Lauderdale, Fla., picked up the business following a review of undisclosed agencies. Pearson McMahon Fletcher England, also in Indianapolis, had handled the account. The incumbent, which had worked on the business for more than two decades, did not participate.