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CHICAGO Retail specialty shop Zimmerman Advertising has scored again in that space, adding hhgregg, a home appliance and consumer electronics store chain, to its roster.
The Indianapolis-based client has typically spent in excess of $25 million annually in measured media, mainly in the Southeast and Midwest, per Nielsen Monitor-Plus.
“Zimmerman offered us the right level of talent, not just for our advertising, but to activate our entire business,” says Dennis May, client president. “We liked the people [and] we respect the agency’s accomplishments with other retailers.”
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