Zero-Sum Game For Budweiser

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Anheuser-Busch wanted to become the life of the party. Instead, by trying to commercialize the drinking game known as beer pong, it became this fall’s major party pooper.

“Just how stupid does Anheuser-Busch think we are? Pretty stupid, it seems,” one blogger wrote after the brewer claimed that Bud Pong—A-B’s version of beer pong —was meant to be played with water, not beer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in