Yum, Yum?

It’s a holiday fact that many folks just don’t enjoy fruitcake. But during the holiday season, a great deal of people love sending the stuff to friends and family.

So how could you conceivably have your cake and not eat it, too?

John Follis, president/creative director of Follis Advertising in New York, last week began e-mailing cybercards that feature the tempting treats to clients, associates and members of the media, among others.

Inside each e-card, the image of a brown fruitcake—dotted with green candied fruits and nuts—appears.