Yum Brands Enters Fast-Casual Category With Purchase of The Habit Burger Grill

The parent company of KFC acquired the chain for $375 million

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Yum Brands is adding burgers to its menu with an agreement to acquire the operator of fast-casual restaurant chain The Habit Burger Grill for $14 per share or $375 million in cash, according to an announcement by the two companies on Monday.

The Habit Burger Grill is the first foray into the fast-casual category for the parent of KFC, Taco Bell and Pizza Hut. Fast casual is defined as fast food but with higher quality ingredients and a higher price point than its quick-service rivals.

The

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