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NEW YORK — Colgate-Palmolive has launched an e-mail campaign to boost awareness and trial of Mennen Speed Stick’s new Power of Nature variants. The animated e-mail, via Young & Rubicam’s interactive unit Y&R2.1, aims to drive 13- to 24-year-old males to http://www.speedstickchallenge.com/main.html.
A link in the e-mail leads recipients to a Web page, where a woman’s voice addresses the user by name and entices him to take the Speed Stick Challenge and enter for a chance to win a BMX bike.
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