Y&R, WCJ Merge Detroit Account Teams

Young & Rubicam is reorganizing its office here to deliver global integrated marketing services to its clients, said John Vanderzee, chairman of Y&R’s Detroit office.
Under the new structure, each client will be served by a group account director responsible for melding the resources of Y&R Advertising and its promotional marketing affiliate, Wunderman Cato Johnson, he said.
“The key to the whole thing is to have a client-focused account organization,” Vanderzee said. “Before, we would have account people from Y&R talking to clients, and the same client would have a WCJ person talking to them.