Y&R Snares Toys R Us Account

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK WPP Group’s Young & Rubicam has won creative duties on Toys R Us’ estimated $120 million account.

The New York-based shop bested the incumbent, Publicis Groupe’s Leo Burnett in Chicago, as well as Omnicom Group’s DDB in Chicago, and Interpublic Group’s Foote Cone & Belding in New York. Final presentations took place over three days and concluded on Thursday.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in