Y&R Says AT&T's 'Talk Is Good'

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NEW YORK Young & Rubicam is launching a new regional ad campaign for AT&T next week that introduces a new strategy and tagline, the client said on Thursday.

Eighteen TV spots, which will run in 12 markets, tout local and long-distance service and employ the tag, “Talk is good.” The new work positions AT&T as a conduit for meaningful exchanges.

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