Y&R Launches Third Year Of CA Campaign

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Young & Rubicam this week breaks two TV spots for Computer Associates that continue to use farce to show the benefits of the client’s products.

The work, directed by Epoch Films’ Stacy Wall, is the third installment of the “Your software solution” campaign that the New York-based shop launched in 2002 with the Emmy-nominated spot “Amnesia.”

One commercial, which touts management software, shows a new hire meeting with an executive, whose right hand does nine tasks while he carries on a conversation.

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