Y&R Bows Work for Whistler

Tired of Lake Tahoe? A breaking campaign tells affluent Northern Californians that they are only a short plane ride away from a top-notch ski resort.

The new campaign for Whistler-Blackcomb in Vancouver, Canada, was created by Young & Rubicam’s San Francisco office.

The “Live large” tagline positions the resort as the place for adventurous people who like to ski challenging mountains.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in