Y&R Bows 'Be You,' 'Diet Riot' Campaigns

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DALLAS John Clarke’s last work for Dr Pepper as chief advertising officer of Dr Pepper/Seven Up breaks later this week.

Clarke will retire from the company in February; his post will not be filled. The move comes as the parent company, London-based Cadbury Schweppes, is working to streamline its domestic beverage operations. The company plans to hire a new head of marketing that will oversee all beverage brands within the U.S. portfolio by the end of January, according to spokesperson Mike Martin.

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