Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Earth Day is later this week, and brands have a lot planned to mark the holiday: campaigns highlighting sustainability initiatives, new commitments to lower emissions and donations to organizations working to preserve forests and natural areas.
To get a sense of how consumers are likely to respond to those initiatives, Adweek partnered with Harris Poll to gauge sentiment around past Earth Day campaigns—which ones led consumers to buy, what’s been most memorable and how different strategies change consumers’ perception of brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in