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Conventional wisdom held that an agency that was part of a global network could count on its parent’s size and scope to help retain clients and win business.
Things clearly have changed. The advent of e-commerce and the zany creative approach of recent ad campaigns has often meant tough times for agencies known more for their billings than their reel.
Young & Rubicam’s San Francisco office is one of several agency outposts experiencing such growing pains.
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