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One of the highlights of Brandweek for the past two years has been the wellness sessions, ranging from morning yoga and mediation, to a 5K run, to a golf invitational. But that was when the event was held in Palm Springs, Calif., where the landscape lends itself to a host of outdoor activities.
So, for this year’s event, which has been all virtual, organizers had to get creative, especially after more than six hours of main-stage sessions and a series of Masterclasses.
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