Yoshizu Drives Scion's Image

NEW YORK As the sales promotions manager for Toyota’s youth-targeted Scion brand, Jeri Yoshizu’s job is to make sure the car is considered cool.

She does this in part by sponsoring roughly 70 music events a month, the Route Independent Film Series and the Installation Art Tour. The Scion, first introduced in June 2003, has seen sales climb from 10,898 cars the first year to 173,034 in 2006.

The

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