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NEW YORK Yogurt maker Groupe Danone has awarded its U.S. media planning and buying account to Havas-owned MPG after a review, the client has confirmed.
MPG and incumbent MediaCom, a unit of WPP’s GroupM, were the final contenders. Both pitched from their offices here.
The assignment is worth more than $75 million, as the client prepares to increase its domestic media presence.
Participants in earlier rounds included Omnicom’s PHD and Aegis Group’s Carat. All four pitched the business out of their offices in New York.
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