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DALLAS – Following a path well-trodden by the likes of U S West, SBC, GTE, SNET, Ameritech and Bell Atlantic, telecom startup Level 3 Communications is screening at least three shops in a review for its inaugural advertising effort.
A budget has not been set, but sources said initial billings could be $30 million or more. Shops competing for the account, according to sources, include DDB Needham in Dallas, Leo Burnett in Chicago and Winkler Advertising in San Francisco.
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